Factor That Influence Decision Making In Purchase

www.ccsenet.org/ijbm International Journal of wrinkle and Management Vol. 6, No. 11; November 2011 mould of Family Structure on Consumer Decision-making Style in Iran Kambiz Heidarzadeh Hanzaee accord professor Marketing Department of Business Management, acquirement and look into Branch, Islamic Azad University Ashrafee-e-Esfahani Highway, Hesarak Road, Zip code: 1477893855, Tehran, Iran Tel: 98-21-4486-9667 E-mail: heidarzadeh@srbiau.ac.ir Fereshteh Lotfizadeh, Ph.D (Corresponding author) Department of Business Management, Science and Research Branch, Islamic Azad University Second floor, 20 No, Shahid Seyyedi Alley, northwestern avenue Street Zip code: 3413966674, Qazvin, Iran Tel: 98-912-381-5385 E-mail: Lotfizadeh1981@gmail.com reliable: January 29, 2011 inside:10.5539/ijbm.v6n11p297 Accepted: June 22, 2011 Published: November 1, 2011 URL: http://dx.doi.org/10.5539/ijbm.v6n11p297 Abstract Purpose- The conception of this conceptual paper is to attempt to demonstrate the impact of matrimonial regions and family structure on consumer decision-making style within an Islamic gloss. bet/methodology/approach- This paper extremitys to understand how husbands/wives with Eastern norms and Islamic refinement use different decision-making style.

Reviews of literature in consumer decision-making and family structure served for the cultivation of the conceptual arguments. This article utilizes the library and secondary data from keister Bank Group (2006) and Statistical Center of Iran (2007) for analysis. Findings-Family structure (that is male-dominate, wife-dominate, feel out decision-making or egalitarianism style) and also Islamic nor ms and Iranian refinement have profound imp! act on decision-making style on Iranian families. Research limitations/implications- Since the paper presents only the conceptual role model and secondary data, it does not include empirical inquiry that could be carried out to validate the arguments presented in this paper. Children have marvellous influence...If you want to get a full essay, order it on our website: OrderEssay.net

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