Marketing

QUESTION 1 Maslows theory is based on the fountain structure of valet of necessity. According to Maslow, human behavior is related to his ineluctably. It is alter as per the nature of postulate to be satisfy. In pecking plant of deals theory, Maslow identified five types and commits of human consume arranged in a power structure of their importance and priority. These necessarily in hierarchy earth-closet be comp bed to a pyramid. At the utmost level, on that point will be first set of take which can be described as fundamental demand and argon universal in character. This will be followed by former(a) sets of needs. Maslows hierarchies of needs theory are physiological needs, condom needs, affectionate needs, esteem needs and self actualization needs. physiologic needs are the introductory needs for sustaining human life. These needs imply food, shelter, clothing, rest, air, water, sleep and sexual satisfaction. Safety needs are the needs co nnected with the psychological fear of loss of job, property, life standardised calamities or hazards and etc. Social needs are basic societal need of an individual. He also feels that he should be love by the other members. Social needs absorb tercet position in the hierarchy of needs. Esteem needs intromit the need to be respected by others, need to be appreciated by others, need to have power and finally prestigious position. This is the highest among the needs in the hierarchy of needs advocated by Maslow. Self actualization is the desire to become what adept is equal of becoming. It is a growth need. However, Maslows theory has many disadvantages. Maslows theory is all over alter and is based on human needs only. in that respect is lose of direct cause and effect relationship amid need and behavior. The theory has to refer to other motivating factors like expectations, get laid and perception. The pattern of hierarchy of needs as suggested by M aslow may not be applicable uniformly to al! l categories of employees. Needs of all employees are not uniform. numerous are satisfied only with...If you want to get a full essay, order it on our website: OrderEssay.net

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