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CHAPTER 4 THE MARKETING ENVIRONMENT MULTIPLE CHOICE QUESTIONS 1. ________ febrility results from the convergence of a wide range of forces in the merchandising surroundingsfrom technological, economic, and demographic forces to cultural, social, and political ones. a. Marketing b. Cultural c. Technographic d. millennian retort: (d) encumbrance: (2) foliate: 117 2. The ______________________ consists of the actors and forces outside merchandising that pull in ones horns up merchandise managements expertness to cringe downstairs and maintain successful relationships with its target customers. a. marketing scheme b. marketing system c. marketing network d. marketing surround Answer: (d) Difficulty: (3) rascal: 118 3. Which of the following price high hat describes the environment that includes the forces close to the phoner that affect its ability to work its customersthe company, suppliers, marketing channel firms, customer markets, competitors, and publics? a. microenvironment b. macroenvironment c. global environment d. networked environment Answer: (a) Difficulty: (2) Page: 118 4.

All of the following would be considered to be in a companys microenvironment except: a. marketing channel firms. b. political forces. c. publics. d. customer markets. Answer: (b) Difficulty: (2) Page: 118 5. Which of the following BEST describes the environment that cont ains the larger societal forces tha! t affect the company-level environmentdemographic, economic, natural, technological, political, and cultural forces? a. microenvironment b. macroenvironment c. global environment d. networked environment Answer: (b) Difficulty: (2) Page: 118, 123, Figure 4-4 6. All of the following would be considered to be a part of a companys...If you want to get a full essay, order it on our website: OrderEssay.net

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